DIGITAL WORK

Creating modular EDM’s

I was the lead designer on the creation of new, modular EDM templates in line with NRMA’s new branding. This involved constantly testing across 50+ email clients as well as bug-fixing, running A/B test scenarios and creating new modules to ensure the best possible, data-driven results within each campaign. This increased the digital teams efficiency ten-fold when it came to being able to create and send new EDM’s quickly and consistently.

EDM’s

Was Lead Design on the creation of new, modular EDM templates in line with the company’s new branding. This involved constantly testing across 50+ email clients as well as bug-fixing, running A/B test scenarios and creating new modules to create the best possible, data-driven results within the respective campaign.

Dynamic Display Banners

I was tasked with finding a solution for NRMA’s display banners, and worked with the performance marketing team to create a suite of display banners, that could be fed dynamically through a feedsheet. This meant being able to change text, images, URL clikthroughs with extreme ease, and realtime too. I animated and coded the banner templates in Google Web Designer, and set them up in Google Doubleclick studio. This allowed us to create, change and preview multiple iterations of banners on the fly.

Display Banners

I created a suite of animated HTML5 banners for Hotham for their upcoming snow season. They were created in Google Web Designer, with some elements being dynamically fed through Google Doubleclick. After launch, the client saw more engagement with these banners than any previous digital banner campaign they had run.

Display Banners

I created a suite of animated HTML5 banners for Hotham for their upcoming snow season. They were created in Google Web Designer, with some elements being dynamically fed through Google Doubleclick. After launch, the client saw more engagement with these banners than any previous digital banner campaign they had run.

Landing Pages

Was Lead Design on the creation of new,modular EDM templates in line with the company’s new branding. This involved constantly testing across 50+ email clients as well as bug-fixing, running A/B test scenarios and creating new modules to create the best possible, data-driven results within the respective campaign.